Marketing your business doesn’t have to cost a lot
Not all of us have a marketing or advertising budget. Many times it’s tough to make your small business stand out. I always tell my fellow contractors that it’s super important to get face time with customers.
Getting good referrals always begins by providing your customer with timely, reliable, trustworthy and quality service. A happy customer will tell others the good word on your behalf—often without you having to ask.
10 Low-Cost Ways To Market Your Small Business:
1. Ask your current customers if they know of any friends, neighbors or colleagues who are looking for the kind of service you provide. Follow up with a call or letter to those people and make sure to ask your customer’s permission to use them as a referral.
2. If a customer compliments you on your work, ask them to put it in writing for use as a testimonial on your blog or website. Testimonials are great marketing tools.
3. Any customer referral should be answered with a thank-you note, phone call or at a minimum an email.
4. Send a seasonal card reminding folks of your services