A lot of big stuff happens at trade shows, including making important announcements.  Here’s a big one from this year’s World of Concrete show in Las Vegas: Robert Bosch Tool Corporation and the Ram Truck brand have set up a partnership that makes Ram Truck the “Official Truck of Bosch Power Tools and Accessories.” The partnership will focus on the needs of the building and construction professional by delivering greater productivity in a package of best-in-class power tools and trucks. Together, the two companies will jointly pursue sales and marketing opportunities in the automotive and tool markets.

“At Bosch, we’re committed to developing power tools and accessories that deliver uncompromising quality and reliability to our customers,” said Terry Horan, President and CEO, Robert Bosch Tool Corporation, North America. “The Bosch team is truly excited to be working with a partner the caliber of Ram Truck. One thing that we’ve learned through the planning process is that our companies align well and complement one another.” The partnership also will include cross-promotional sweepstakes and co-branded customer affinity programming at local, regional and national events. In addition, the two companies will investigate joint product development opportunities in the future.

Bosch DRILLNDRIVE Sweepstakes

First evidence of the partnership is the Bosch DRILLNDRIVE Sweepstakes that runs through the end of February. One sweepstakes winner will be randomly selected to receive a Ram Truck with an approximate retail value of $50,000. Go to www.boschtools.com for more details.